To promote culture as a tool for socio-economic development in Latin America and the Caribbean by developing innovative cultural programs that support and advance economic growth, social inclusion, and sustainable development in strategic partnerships with public and private institutions.

To become the premier cultural foundation spearheading efforts to promote entrepreneurial initiatives that embrace and strengthen the rich, diverse cultural heritage of the region. 

• Commitment to the socio-economic development of the region
  
• Promotion of gender and social equality
  
• Innovation and efficiency
  
• Respect for cultural identity and community roots
  
• Respect and appreciation for family and community values